Why it matters
SMS has a 98% open rate, if your message actually arrives. Carrier filtering is the reason it sometimes doesn't. 10DLC registration tells the carriers who you are and what you're texting about. Registered businesses get higher deliverability. Unregistered numbers get filtered or blocked, especially at volume.
For a contractor running estimate follow-up sequences and lead response campaigns, a message that never arrives is a follow-up that never happened.
How registration works
Step 1 — Brand registration: Submit your business name, EIN, address, and website to The Campaign Registry (TCR). Takes 1 to 3 business days.
Step 2 — Campaign registration: Register the type of messages you'll send (appointment reminders, follow-ups, customer service messages). Takes 3 to 7 days for carrier review.
Total time: 1 to 2 weeks. One time. Done.
How CHIIRP handles it
CHIIRP handles 10DLC registration on behalf of every new client during onboarding. You provide your business info. CHIIRP manages the submission, carrier approvals, and any follow-up. You don't navigate any portals or write compliance language. It's handled before your first campaign goes live.
FAQ
Do I need 10DLC to text customers?
Yes, for any systematic business texting — automated sequences, campaigns, bulk messages. One-off personal texts from your cell don't require it.
What happens if I don't register?
Messages get filtered. Some customers receive them, some don't, with no visibility into which. For a business relying on follow-up sequences, inconsistent delivery breaks the whole system.
How long does 10DLC take?
1 to 2 weeks from submission to approved. CHIIRP starts this process on Day 1 of onboarding so it's done by the time your campaigns are ready to launch.
Does CHIIRP handle it for me?
Completely.