Why it matters
Roughly 57 to 60% of US smartphone users have iPhones, and for the typical homeowner customer base of a trades company, that number is often higher. When Network Plumbing learned that CHIIRP's messaging could route through iMessage, the immediate reaction was: "60% of my customers use iPhones." That's when the value clicked. It's not a technical feature — it's a meaningful improvement in whether your messages actually get read.
iMessage advantages over standard SMS:
- Read receipts — know when they read it, not just received it
- No carrier filtering — bypasses the system that blocks some business texts
- Higher perceived trust — green bubbles from unknown numbers get dismissed more often
- Better media delivery
Blue vs. green: the simple explanation
Blue = iMessage (iPhone-to-iPhone, routes over data/wifi)
Green = SMS/carrier network (works on any phone)
For businesses: traditional SMS platforms use green. Select platforms can now route messages through iMessage for Apple device users, delivering blue bubbles from a business number.
How CHIIRP handles it
CHIIRP supports iMessage delivery for eligible iPhone recipients. For customers who qualify, messages arrive as blue bubbles — better deliverability and engagement for that segment of your list.
FAQ
Can businesses actually send iMessages?
Select platforms now have the ability to route messages through iMessage for eligible Apple recipients. It's not available on every SMS platform.
Why does it matter if the bubble is blue or green?
iPhone users associate green bubbles from unknown numbers with spam or robocalls. Blue bubbles signal a real conversation. Open and response rates are higher for blue-delivered messages.
Does CHIIRP send blue texts?
CHIIRP supports iMessage delivery for eligible iPhone recipients, meaning qualifying customers receive blue-bubble messages from your business number.
What about Android users?
Android users receive standard SMS (green). Blue texting only applies to iPhone recipients with iMessage enabled.