The honest take
If you already use ServiceTitan, you do not need to replace it. CHIIRP plugs in to make sure more of the leads, calls, and estimates flowing into ServiceTitan actually turn into booked jobs. ServiceTitan runs your operation. CHIIRP grows your conversion.
Side by side
| Feature | CHIIRP | ServiceTitan |
|---|---|---|
| Primary purpose | Convert more leads, calls, and estimates | Run dispatch, invoicing, and field operations |
| Speed-to-lead automation | AI SMS + AI voice in seconds, 24/7 | Limited; relies on CSR speed |
| Missed call text-back | Automatic, instant | Not native |
| AI voice agent for inbound calls | Trade-specific AI voice that books jobs | Not included |
| Estimate follow-up sequences | Multi-touch SMS + voice cadence | Manual follow-up workflows |
| Database reactivation | Built in | Possible via Marketing Pro add-on |
| Coaching and strategy | Included | Not included |
| Integration | Plugs into ServiceTitan | N/A (it is the system) |
When to choose CHIIRP
- You already have ServiceTitan and want to convert more of the leads it receives
- You are losing jobs to slow speed-to-lead or weak follow-up
- You want AI voice and SMS that integrate with your dispatch board
- You want strategy and coaching, not just software
When ServiceTitan is the right call
- You need a full FSM platform for dispatch, invoicing, payroll, and reporting
- You are replacing or upgrading from a basic CRM
How they work together
CHIIRP integrates directly with ServiceTitan. New leads, calls, and customer records flow both ways. CHIIRP fires the speed-to-lead response and follow-up cadence; ServiceTitan handles dispatch, the job, and invoicing. Most of our largest customers run both side by side.
What category is each in?
- CHIIRP: Revenue Optimization System (lead conversion + AI follow-up + coaching)
- ServiceTitan: Field Service Management (FSM) platform - dispatch, invoicing, payroll, reporting